Tozi is a fictional brand of all-natural chocolates made with organic, fair-trade ingredients. The packaging was designed to have a focus on the natural qualities of the chocolate with the illustrations being inspired by vintage botanical illustrations. My goal was to bring an element of fun and boldness to the brand, through colors and flavors, while giving the customer a first impression of nature in the box design.
Each flavor was selected through what fruits pair well with each chocolate type to create a fresh and delicious experience in each bar.
The final design is bright and bold, catching the consumer's eye while supporting a healthier world.
Illustration and photography by myself * Name and brand concept from a class poll